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Domain Name Keywords

Master the classification system that determines domain value. Learn to identify and categorize the building blocks of valuable domain names.

Generic Keywords

Dictionary words that describe products, services, or concepts. These domains typically have the highest commercial value due to exact-match search volume.

Characteristics of Generic Keywords

1

Dictionary Definition

Real words found in standard dictionaries

2

Commercial Intent

Clear connection to products or services

3

Search Volume

High monthly search queries

4

Type-in Traffic

Users navigate directly to domain

Generic Keyword Categories

Products

cars.com shoes.com jewelry.com

Services

consulting.com insurance.com lawyers.com

Industries

finance.com healthcare.com technology.com

Actions/Verbs

buy.com sell.com learn.com
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Brandable Domain Names

Invented or creative names designed for branding. These domains offer startups unique identity opportunities and can command premium prices.

What Makes a Domain Brandable?

Memorable

Easy to remember after hearing it once

Pronounceable

Can be spoken clearly without confusion

Spellable

Intuitive spelling that matches pronunciation

Short

Typically 4-10 characters for maximum impact

Suggestive

Hints at the business purpose or feeling

Types of Brandable Domains

Compound Words

Two words combined creatively

snapchat.com linkedin.com

Modified Words

Real words with creative alterations

flickr.com tumblr.com

Abstract Names

Completely invented words

kodak.com xerox.com

Foreign Words

Words from other languages

hulu.com skype.com

Current Brandable Naming Trends

Tech Suffixes

-ly, -ify, -er endings

spotify.com
shopify.com
bitly.com

Vowel Dropping

Remove vowels for brevity

grindr.com
scribd.com
flickr.com

Misspellings

Intentional creative spelling

lyft.com
fiverr.com
digg.com

Acronym Domains

Letter combinations that may stand for phrases, company names, or be purely abstract. Length and pronounceability determine value.

Acronym Classification System

Two Letters (LL)

High-value, extremely rare

Examples: AI.com, VR.com, AR.com

Three Letters (LLL)

Premium category, high demand

Examples: IBM.com, CNN.com, HBO.com

Four Letters (LLLL)

Good value, memorable combinations

Examples: NASA.com, ESPN.com

Five+ Letters

Lower value, limited appeal

Must be pronounceable or meaningful

Acronym Quality Factors

No Vowels Lower Value
One Vowel Medium Value
Multiple Vowels Higher Value
Repeating Letters Lower Value
Industry Meaning Premium Value

Pronunciation Test

Can you say it like a word? Pronounceable acronyms command higher prices.

Numeric Domains

Number-only domains popular in Asian markets. Cultural significance and length determine value, with certain numbers commanding premium prices.

Cultural Number Meanings

8 Prosperity, Wealth
Premium
6 Smooth, Lucky
Good
9 Eternal, Long-lasting
Good
4 Death, Unlucky
Avoid
0 Completion, Fullness
Neutral

Numeric Length Categories

1N (Single Digit)

Ultra-rare, maximum value

0.com - 9.com (10 total)

2N (Two Digit)

Extremely valuable, high demand

10.com - 99.com (90 total)

3N (Three Digit)

Premium category, good investment

100.com - 999.com (900 total)

4N+ (Four+ Digits)

Pattern-dependent value

Repeating numbers preferred

Valuable Numeric Patterns

Repeating

888.com
6666.com
999.com

Sequential

123.com
789.com
456.com

Special Dates

2025.com
1111.com
2020.com

Keyword Classification Strategy

Generic Keywords

  • Highest commercial value
  • Search volume matters
  • Type-in traffic potential
  • Industry-specific premiums

Brandables

  • Startup market demand
  • Memorability crucial
  • Length affects value
  • Trends influence price

Acronyms

  • Length determines base value
  • Vowels add pronunciation
  • Industry meaning premium
  • Avoid repeating letters

Numerics

  • Cultural significance
  • Shorter = more valuable
  • Patterns add premium
  • Asian market focused
Previous: Introduction to Domain Names

Next: Domain Valuation Guide

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