San Diego Neighborhood
Del Mar
Where the Turf Meets the Surf
Del Mar is small, seasonal, and high-value - a place where a single listing, event, or membership can be worth more than a month of business elsewhere. Real estate agents, event and wedding venues, wellness studios, and hospitality brands here compete for a clientele that expects a certain level of polish. We help Del Mar businesses show up first for the searches that matter and present a brand that fits the price point their customers are used to paying.
The local knowledge behind the work
History of Del Mar
Spanish for “of the sea,” the name Del Mar was coined by Theodore M. Loop, a railroad official, and his wife Ella, who were inspired by a poem titled “The Fight of Paso del Mar” by Bayard Taylor. The modern city of Del Mar began with its purchase by Colonel Jacob Taylor in 1885 for a modest sum at the time. Taylor envisioned Del Mar as a luxurious resort town, leading to the construction of the Del Mar Hotel in 1886, which marked the beginning of Del Mar as a sought-after beach resort.
Bing Crosby and other Hollywood figures formed a partnership and established the Del Mar Racetrack in 1937. The racetrack drew crowds and celebrities every summer and quickly became a local landmark, cementing Del Mar’s reputation as a summer destination.
In 1936 Del Mar became the official location for the San Diego County Fair, which was previously held in various locations around the county. This annual event, still held in Del Mar, contributes significantly to the local economy and cultural life. During WWII the SD Fair was suspended and the fairgrounds were actually utilized for military purposes.
With the excitement of Del Mar attracting celebrities like Lucy and Desi Arnaz and Jimmy Durante, they needed a place to stay. Often these notable people would stay at the L’Auberge Del Mar, located on the site of the original Stratford Inn. Built in 1910, the Stratford Inn contributed to Del Mar’s reputation as a luxurious and exclusive coastal resort.
Things to do in Del Mar
Free Flight Exotic Bird Sanctuary
At The Free Flight Exotic Bird Sanctuary you can get up close with tropical birds in a setting built to re-socialize parrots and other species. You can visit, sponsor a bird, or become a member of Free Flight.
San Diego County Fair
Hosted at the Del Mar Fairgrounds, the annual SD fair not only offers traditional fair activities but also features various exhibitions, which could be considered a museum-like experience during the event.
Surfside Race Place
Surfside Race Place is a race book offering off-track betting on horse racing from tracks around the world.
How we help here
Branding & SEO for Del Mar businesses
We build the brand, local search presence, and AI visibility that make Del Mar businesses the first name customers find - and the one they trust enough to call. A few of the industries we work with most:
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